Having a Devil's Advocate may be an invaluable asset
to your business. We all enjoy hearing praise and words of
encouragement, but in the final analysis, we've learned a lot more
when someone has questioned our motives and poked holes we
overlooked in our seemingly foolproof plans.
An Effective Shadowing Process For Leadership
Development
Shadowing is a technique in which a person wishing to
learn a skill follows and observes another while that person's
expertise is being displayed. It is a common developmental tool
across business and industry today.
Marketers love to exercise their creative muscles,
their right brains, and think up wonderful new ideas for persuading
prospects to buy. But in business-to-business, creativity is,
frankly, not necessarily much help.