One of the theoretical big pluses of ecommerce was
that its lower marketing costs would make it more profitable than
all other shopping channels, both retail and remote shopping.
However, one of the most perplexing problems is the low prospecting
response rates everyone is experiencing.
There are five basic ways one can drive traffic to a website. They
are email campaigns, traditional advertising, viral marketing,
portals and traditional direct marketing such as catalogs.
Visitors come to your site and don´t buy on their
first visit. It often takes 6-7 visits before they buy. So, how do
you get their business if they don´t come back? For that matter, how
do you get them to come back?
Challenges Facing
Catalogers In a Tech-Savvy Economy
Are you about to go through another season of not
knowing if your marketing dollars are being allocated to the right
medium? If you are, you´re not alone. This is the reality for over
95 percent of multi-channel retailers who say they engage in
multi-channel marketing according to the recent DMA 2001 Interactive
Industry Report.
